Privacy policy

This Privacy Policy describes how Guangzhou Kucheng Trading Co., Ltd. ("we", "us", or "our") collects, uses, shares, and protects personal information when you visit our website (purrmellow.com) and use our services. We are committed to safeguarding your privacy and handling your data in a transparent and responsible manner.

By accessing or using our website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our site or services.

1. Information We Collect

We collect several types of information to provide, improve, and personalize our services:

  • Personal Information You Provide: When you create an account, place an order, subscribe to our newsletter, or contact us, we may collect information such as your name, email address, phone number, billing and shipping addresses, payment details (credit card numbers, expiration dates), and order history. We only collect this information when you voluntarily provide it to us.
  • Automatically Collected Information: When you visit our website, we automatically receive certain technical information from your browser or device, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent, and other interaction data. This helps us understand how users interact with our site and improve our services.
  • Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking tools to enhance your browsing experience, remember your preferences, and analyze site traffic. You can control or disable cookies through your browser settings, but this may affect certain functionality.
  • Payment Information: When you make a purchase, payment information is collected and processed by our third-party payment processors. We do not store full credit card numbers on our own servers; we only retain transaction references.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including shipping, delivery, and customer service.
  • To communicate with you about your orders, account, or inquiries.
  • To send you promotional materials, newsletters, or updates if you have opted in (you may opt out at any time).
  • To improve our website, products, and customer experience through analytics and research.
  • To detect and prevent fraud, security incidents, or illegal activities.
  • To comply with applicable laws, regulations, and legal requests.

3. How We Share Your Information

We do not sell or rent your personal information to third parties. However, we may share your data in the following limited circumstances:

  • Service Providers: We engage trusted third-party companies to perform functions on our behalf, such as payment processing, order fulfillment, shipping, email delivery, data analysis, and marketing. These providers have access only to the information necessary to perform their services and are obligated to protect it.
  • Legal Compliance: We may disclose your information if required by law, court order, or government regulation, or if we believe it is necessary to protect our rights, property, or safety, or that of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner, subject to this Privacy Policy.

4. Cookies and Tracking Technologies

We use cookies to remember your preferences, analyze site usage, and provide personalized content. You can manage cookie preferences in your browser. For more details, you may refer to our Cookie Policy (if available) or contact us.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Ask us to correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal data, subject to legal obligations.
  • Opt-Out: Unsubscribe from marketing communications at any time via the link provided in our emails or by contacting us.
  • Restrict Processing: Request that we limit how we use your data in certain circumstances.

To exercise any of these rights, please contact us using the information in Section 11. We will respond within a reasonable timeframe.

7. Children's Privacy

Our website and services are not directed to children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children. If we discover that we have received such information, we will delete it promptly.

8. Third-Party Links

Our website may contain links to third-party websites, plugins, or applications. This Privacy Policy does not apply to those external sites. We recommend that you review the privacy policies of any third-party services you visit.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including China, where our servers and service providers are located. We take steps to ensure that your data receives an adequate level of protection as required by applicable law.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes acceptance of the revised policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:

  • Company Name: Guangzhou Kucheng Trading Co., Ltd.
  • Unified Social Credit Code: 91440118MADB0EBH85
  • Address: Room 301, No. 8, Lane 1, Shazhou North Street, Chaoshan Village, Xiancun Town, Zengcheng District, Guangzhou City, Guangdong Province, China
  • Postal Code: 511399
  • Phone: +86 178 9647 7050
  • Email: info@purrmellow.com
  • Customer Service Hours: Monday – Friday: 10:00 AM – 6:00 PM (Eastern Standard Time)

We strive to respond to all privacy-related inquiries within 12–24 hours during business days.